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Why You Should Invest In Brand Keywords In Your PPC Search Campaigns?

SEO and PPC should go hand in hand together. Here are some arguments for using branded keywords in CPC campaigns.

read more... Paid Marketing
Halide Ebcino?lu
01 Nov 2016

Guides


Podcasts


SEO and SEM News-Recap Podcast of November 2019 (Turkish)

In this podcast you will listen to SEO and SEM updates that are really user-centered. We officially think that these updates are truly helpful for any digital marketer, as these new features will make all of your analysis processes and targeting strategies better.

In this episode, G?kay and me discuss the new Google Search Console reports, YouTube Ads and new extentions, Google November 2019 Update, and the 'combined audiences' setting for Google Search campaigns.

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Youtube SEO #2: Optimizing Your YouTube Channel (English)

With an optimized YouTube channel, you can drive more traffic to your channel. Optimizing the channel is often forgotten and most of the time goes to optimizing the YouTube video - however, it’s the channel people will subscribe to, not the video.

In this episode, I will explain what you can do to optimize your YouTube channel to bring in more traffic and to increase the number of subscribers. (Second episode of the YouTube SEO series).

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SEO and SEM News-Recap Podcast of October 2019 (Turkish)

Get ready to know what really happened in the SEO/SEM industry in October 2019! It was a month full of updated features, new reports, settings, events and more. Join us!

In this episode, ?rem and me discuss the new Google Shopping Ads Campaigns features and updates, new video reports that are available in Google Search Console report, and Google's latest search algorithm: BERT!

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YouTube SEO #1: How To Optimize Video For YouTube Search (English)

When you have lots of followers already, the YouTube algorithm uses many different metrics to rank your videos on YouTube. But if you’re just starting out, the best way to get your videos discovered is by optimizing for YouTube Search.

In this episode, I'll tell you how to do YouTube SEO for videos, that'll help you to get a higher ranking on the YouTube Search results. (First episode of the YouTube SEO series).

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Check our podcasts section.

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